NEWS FROM DIÁRIO DE NOTÍCIAS (local newspaper) - TEF ASSOCIATION WITH A NEW FACE
by: PAULA HENRIQUES / FUNCHAL / 09 MAR 2017
The Associação Teatro Experimental do Funchal unveils today its new website on the Internet, at a press conference scheduled for 6 pm at Cine-teatro Santo António. The new image of the association, which integrates the theatre group with the same name, was developed by The One Line Design. The project, the Association reveals, is intended to renew ATEF’s image and communication means.
“Identity has a strategic cultural significance,” says the company that took on board the challenge of giving a new face to 40 years of theatre assembled by the many elements that embraced TEF throughout the years of its existence. “It makes each institution different from the others, unique and unmistakable. An institution cannot show the full meaning of its identity through a photograph (or thousands of them), which is why it must be symbolised. We believe in the development of a brand, around a true story, with clear objectives, authentic values and an attractive visual form to unite the institution to its product / service and to the public. “